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7/17/2011 7:34:33 AM
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Make More, Worry Less: Secrets from 18 Extraordinary People Who Created a Bigger Income and a Better

Make More, Worry Less: Secrets from 18 Extraordinary People Who Created a Bigger Income and a Better Life

Wes Moss "bootstrapped" his first ventures when he was in his teens, turning his businesses into award-winning, prosperous enterprises. Moss appeared as a candidate on NBC's popular show, The Apprentice, with Donald Trump. A graduate in economics from University of North Carolina at Chapel Hill, Moss became a vice president at one of the world's largest investment firms after just five years. He is also a Certified Financial Planner(tm), managing more than $100 million in investments for high-net-worth individuals and corporations. Moss has been interviewed on The Today Show, CNBC, MSNBC, Fox and Friends, Regis and Kelly, and radio stations around the country. "Wes reminds me of a West Point cadet's just his demeanor, his attitude, and his level of strength."

There's a special class of entrepreneurs that Fate seems to have smiled upon: the overnight gazillionaires. Perhaps they got in on the cusp of the dot-com bubble, or stumbled onto some mundane product the world nonetheless seemed to be waiting for, or caught the eye of an angel investor who graced them with a healthy infusion of cash. Frankly, you can't relate to such stories. You'd love to start your own business you even have an idea you're excited about--but you're relatively certain you weren't born under a lucky star. Is there a point to even trying . . . or should you just keep plugging away at your day job? Don't despair, says Wes Moss, author of Starting from Scratch: Secrets from 21 Ordinary People Who Made the Entrepreneurial Leap. You don't have to hit the "business lottery" to make a nice living on entrepreneurial avenue. Passion and good old-fashioned elbow grease go a long, long way. "I wrote this book because I wanted to prove that ordinary people can take charge of their financial destiny," says Moss, an investment firm V.P. who is best known as the cool, calm, and collected candidate on season two of NBC's The Apprentice with Donald Trump. "I wanted to restore people's faith in the American Dream. It's not about having the planets line up just right. There's nothing magical about entrepreneurship, but it is a hugely rewarding way to live your life." To start your own business and make it work, you'll need both practical advice and inspiration. Moss provides hefty doses of both. In Starting from Scratch, successful entrepreneurs from 21 different industries and business concepts--a lawyer turned gourmet baker, a paralegal turned yoga studio owner, a saleswoman turned designer shoe retailer--reveal real-life secrets that can set you on the road to financial independence. (The book's subjects have an average net worth between $2 million and $20 million.) The bite-size, business-secret-packed stories in this book make entrepreneurship sound downright doable. In fact, Moss has identified a four-step mode of operation that led all of his book subjects to success.

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